Carlene Armetta is a senior marketing strategist recognized for delivering exceptional results in the Financial, Technology, Education, Association and Not-for-Profit sectors. She brings expertise to creating leading-edge strategic marketing plans, building top-ranked integrated marketing programs, launching new products and services, and driving innovative growth programs. Carlene is an accomplished CMO who drives substantial growth and brings companies to the next level by employing a laser focus on customer and data-driven insights, market-perspective strategies and flawless execution. Carlene is known as a leader who brings passion and energy to every challenge growing and strengthening the competitive position of organizations. Carlene serves on several non-profit boards as a skill-based volunteer. She served as the 2015-16 President-Elect for AMA FCC and the Marketing Lead in 2014-15.
As President of the AMA FCC, Carlene will direct and oversee strategic marketing-related activities and the development, implementation, and execution of marketing and content management strategies to reach customer segments in various industries. She will build a strong team of senior marketers who will help to build awareness, credibility and thought leadership with industry leaders. She will work with the board to develop growth strategies to lead the organization to become the most relevant force and voice shaping marketing in Fairfield and Westchester counties.