Rich has worked with clients of every size and type, including global giants and regional brands, general consumer products and business-to-business brands. Client assignments have ranged from advertising, brand strategy, new product development and brand naming to corporate communications, design and promotional programs.? Rich is also president of the Penn State University Alumni.? Rich was the President of the AMA FCC for 2015-16 and President-elect in 2014-15.
In this role, as Immediate Past President, Rich will continue to support the overall organization and its goals to deliver exceptional programming to its constituencies.? He will also lead the President?s Council working with other Past President?s and will be responsible for leading initiatives to build brand awareness and bring value to the AMA FCC members and potential members.
Sample areas that the President?s Council may address include:
- Young Professional Mentor (current AMA member, less than 5 years out of College)
- College Student Mentor (current AMA member at area college)
- Transition Leader (current AMA member, be there for a shoulder to lean on)