- This event has passed.
The ‘Future of Audio Marketing’ Panel & Networking Event
February 27 @ 5:30 pm - 8:30 pm
Marketers, don’t miss unlimited cold craft beer, friendly networking and this exciting panel on the FUTURE OF AUDIO MARKETING. Come learn how radio is being redefined by a wave of new technology!
Within 5 years every car or SUV sold will be connected to the Internet, radically changing the media of sound, news and music. And just as our cars are learning to drive themselves, consumers are growing ever more addicted to mobile devices, AI “Alexa”-style assistants, and (soon) VR headsets, all of which will stream sound in new ways.
This exciting panel event includes unlimited craft beer at the wonderful Half Full Brewery in Stamford.
Our FUTURE OF AUDIO MARKETING panel includes these gurus: Kevin Begley, program director of Connoisseur Media — including Star 99.9 | 99.1 PLR | 95.9 The Fox — who spends his afternoons live on air. Dick Kalt, EVP of CRN International, has created award-winning radio campaigns for numerous Fortune 500 companies. And Kristien Del Ferraro, director of brand strategy at iHeartMedia, plans revolutionary creative concepts for one of the nation’s largest radio networks.
Topics will include the rise of smart speakers; the new consumer love of podcasts; what happens when cars do drive themselves and are connected to the Internet; new ways to measure audio/radio advertising; and how marketers can mine all of these opportunities to share their message.
The FUTURE OF AUDIO MARKETING is presented by Mediassociates, a media planning, buying & analytics agency. Participating sponsors include Pinpoint Promotions, Austin Lawrence Group, and Altamira.
This is event is hosted by the American Marketing Association Fairfield County Chapter. AMA membership is not required to attend.