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The Marketers’ Sneak Peek Preview of Super Bowl Ads
January 31, 2018 @ 5:30 pm - 8:30 pm
Want to get a jump on the big game? Then don’t miss our Marketers’ Sneak Peek Preview of Super Bowl Ads! This is your chance to see 2018’s boldest TV spots before everyone else.
On Wednesday evening, Jan. 31, leading marketing minds will preview pre-released Super Bowl ads at the American Marketing Association’s pre-game party in Stamford. Days before the game, you’ll not only get to watch the best (and worst) upcoming ads, but learn the marketing tricks behind them. What positioning strategies are used? What creative techniques? Who is the real audience target? How will ads spread beyond TV into digital?
And, frankly, will each ad work?
Pre-game networking will include craft beer and hors d’oeuvres. Then, expert panelists will take the stage to show you upcoming ads: John Cerrone, director of marketing at Catalyst Marketing Communications, who has won the International Film and Television Society’s “Best Video of the Year” and 24 ADDY Awards; Eric Smith, executive director of eEffective, a programmatic media solution, with expertise in emerging programmatic, AI and digital sports marketing; T.J. Garvin of the Milk agency, a creative marketing strategist with past client experience at NFL, NHL and NASCAR; and others.
So come learn, share a cold brew, and see the cool Super Bowl ads before everyone else.
Hosted by the American Marketing Association Fairfield County Chapter at Workpoint, a premier waterfront coworking space in Stamford, Conn.
Presented by Mediassociates, a media planning, buying and analytics agency, with support from Austin Lawrence Group, a B2B inbound marketing agency; Pinpoint Promotions, a marketing promotions agency; and Altamira, a marketing, communications and design consultancy.